Say You Are Advertising A Property On 123 Elm Street

Category: Finance, Real Estate.

Would you trust a financial advisor that was not able to track your investments and tell you which ones were doing well and which ones should be reconsidered? But I would also bet that there are a lot of real estate agents out there that are doing the same thing with their own money.

I bet you wouldn t. Every piece of advertising and marketing that is sent out, posted and published is an investment. So why would you run ad campaigns and not be able to track which ones are doing well for you and which ones should be reconsidered? It s an investment in your business, an investment towards future profits. Real estate advertising takes a multi- medium approach. One way to see which advertising is generating the most response is to track the number of calls coming in from those ads. Most agents will advertise in newspapers, with postcards, Homes magazines, property signs, etc.

You could keep a tally by asking every person that calls you what ad they are calling from. First of all, it disrupts the natural flow of any conversation and rapport that you are trying to establish with the caller. However, this approach has draw backs. Secondly, most people won t remember where they saw the ad or picked up your number so the information may not be reliable. This can be accomplished with a phone number with multiple extensions that can be applied to each ad. A much easier and dependable way to track your advertising dollars is to have the tracking be automated. Here is an example.

To get maximum exposure for the listing you are going all out and posting an ad in the newspaper, you are highlighting, having postcards printed the property on your website, having full color brochures available at the location and providing a toll free number on your sign rider for people to get information. Say you are advertising a property on 123 Elm Street. With an ad tracking toll free number, each of these ads can have a different extension yet the same information about the property on 123 Elm Street will be in each one. Ad tracking toll free number systems will generate reports for you daily, monthly, weekly, etc. This makes figuring out which ads are good investments a no- brainer. This allows you to concentrate on the leads coming in while the system gathers the data and puts it together for you to evaluate your advertising investments.

This is a good strategy if you can then streamline and focus your advertising on what works the best. To get the widest possible exposure for advertising and property listings, it is often necessary for real estate agents to throw a wide net. You wouldn t trust your money with a financial advisor who couldn t track your investments. Why would you do the same thing with your advertising dollars?

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